If you’re an artist in 2012, there’s a lot more work than just making good music. The way you package yourself often determines what people see and think of you. Maintaining your image can be extremely expensive. Check out the list below of 5 PR Moves Artists Can Make Themselves via Intuit:
- Create a media kit. Media kits are sent to reporters, investors, and anyone else who wants or needs a quick overview of your business. Many companies now use digital media kits, which package everything — company background, executive bios, contact information, etc. — into one convenient electronic file. Putting one together can be a time-consuming task, but it’s completely doable.
- Write a press release. Press releases are fairly straightforward to write, but you’ll want to follow certain rules to avoid looking like an amateur. For instance, don’t tell people about your company; tell them how your company can make their lives better. Another, better option: Tie current events or industry trends to what’s happening at your place of business and submit the story idea to press agencies. Concept Marketing Group offers a free-book [PDF] that teaches you how to write your own release and get it in front of the right people.