L.A. Reid has no doubt made a significant impact on the music industry. From LaFace and Arista Records to Def Jam Records and presently, Epic Records. Enough to birth the story of his new heart-felt memoir. Sing To Me: My Story of Making Music, Finding Magic, and Searching for Who’s Next.
In the memoir, Sing To Me he bears it all, even sharing one of his most embarrassing moments. “One of my biggest regrets was arranging an interview with Whitney Houston and Diane Sawyer to promote her new album. During the interview, Diane asked her a question about substance abuse. My mouth dropped.” Born in Cincinnati, Ohio, Reid would go on to not only become one of the greatest music producers of all time, but would also work with some of the greatest artists ever. The memoir is also expected to feature over 100 never before seen photos of his personal life. Released on February 2nd it is currently available nationwide. Below you can find more information on the book.
Now, for the first time, LA Reid tells his story, taking fans on an intimate tour of his life, as he chronicles the fascinating journey from his small-town R&B roots in Cincinnati, Ohio, and his work as a drummer to his fame as a Grammy Award-winning music producer and his gig as a judge on the hit reality show, The X Factor. In Sing to Me, Reid goes behind the scenes of the music industry, charting his rise to fame and sharing stories of the countless artists he’s met, nurtured, and molded into stars. With fascinating insight into the early days of artists as diverse as TLC, Usher, Pink, Kanye West, and Justin Bieber, his story offers a detailed look at what life was like for stars at the start of their meteoric rise and how he always seemed to know who would be the next big thing.
What emerges is a captivating portrait from the inside of popular music evolution over the last three decades. Part music memoir, part business story of climbing to the top, this beautifully designed book, jam packed with photos, showcases Reid’s trademark passion and ingenuity and introduces a multifaceted genius who continues to shape pop culture today.
Purchase LA Reid’s new memoir here.